PR & Communication in the Era of LLMs: MediaScouting Core at the AMEC Global Summit
DataScouting is once again taking an active part in the AMEC Global Summit, which this year takes place in Vienna, from 10 to 12 June, under the theme: “Reputation, Reliability & Results: The Global Communication, Data, Measurement and Evaluation Journey.”
As a Gold Sponsor and exhibitor, DataScouting presents the new version of its MediaScouting Core platform — a comprehensive and intelligent media intelligence solution designed for the monitoring and analysis of content across all channels, including online media, television, radio, print, and social media. The innovation of the platform lies in the integration of Machine Learning technologies and LLM-powered automation, which fundamentally reshape the way media analysis is conducted. By incorporating Large Language Models (LLMs), MediaScouting Core enables automatic categorization based on sentiment, topics, and entities; large-scale detection of trends and narratives; and the generation of summaries and key insights from extensive content. Supporting custom taxonomies, real-time tagging, and alert functionalities, MediaScouting Core transforms media analysis into a modern, automated strategic intelligence tool — faster, more precise, and significantly more valuable for decision-making.
As part of the conference program, on Wednesday, June 11, Stavros Volgyanidis, Founder and Head of Strategy at DataScouting, will deliver a presentation titled “Coding with Large Language Models: Infrastructure and Evaluation Across Models.” The presentation will focus on the use of Large Language Models (LLMs) to automate analytical tasks in the field of communication, featuring practical application examples and comparative performance data.
DataScouting has been a member of AMEC (International Association for the Measurement and Evaluation of Communication) since 2014, actively supporting international initiatives aimed at advancing measurement and evaluation practices in the field of communication.
For more information, please contact Ms. Sofia Karakeva, CCO, at soka@datascouting.com
