Smartup is an innovative software company with a strong focus on delivering end-to-end digital solutions across the customer journey. The company successfully combines best practices in Lean UX, UX Marketing, and Rapid Prototyping to engineer customer-centric mobile and web applications, consistently striving to exceed client expectations.

Smartup's product portfolio addresses a broad spectrum of market demands, positioned as high-efficiency, cost-effective solutions. Platforms such as Smart Delivery and Smart Catalog, along with the B2B suites Smart Delivery Plus and White Label Delivery App, have established Smartup over the past decade as a leading provider of intelligent, high-performance solutions for the food service sector. The SmartHR platform offers an intuitive, rapidly configurable human resource management tool with a minimal learning curve, tailored to the end-to-end needs of small and medium-sized enterprises (SMEs). Furthermore, state-of-the-art applications developed in recent years incorporating Agentic AI alongside custom Geolocation Sales and Business Intelligence (BI) tools have enabled Smartup to forge strategic, mutually beneficial long-term partnerships with leading domestic technology enterprises.

In addition to the above, and with a focus on implementing effective strategies across the customer journey, Smartup provides businesses with services for the analysis, optimisation, monitoring and automation of processes through the use of CRM tools (Zoho CRM) and their integration with existing systems.

Since 2024, starting with the implementation of an AI-powered platform for the board game community, the Smartup team has expanded its operations into the creative industries sector through the development and publishing of original board games in the international market.

Smartup is comprised of a team of passionate professionals with multidisciplinary expertise, who rise to challenges, remain accessible and flexible, and consistently deliver on schedule—with the ultimate goal of evolving every idea into a viable business.