DataScouting makes a strong return to the IBC 2024 international exhibition, with its team present at the RAI Exhibition and Conference Centre in Amsterdam, from 13 to 16 September.

DataScouting will participate as an exhibitor at Pod Stand P17, presenting its innovative media intelligence platforms for the collection, recording, classification, and management of media monitoring data from both domestic and international open-source media (television, radio, online media, social media, and print). These platforms enable comprehensive analysis and evaluation of media coverage, support crisis management, compliance issues, and facilitate informed strategic decision-making.

Specifically, the MediaScouting Core platform is enhanced with Artificial Intelligence applications and large language models. The platform dashboard also provides tools for sentiment analysis and documentation, automatic content translation, demographic analysis, as well as face and logo recognition. Through the MediaScouting platforms, DataScouting delivers innovative solutions that enhance the capabilities of media monitoring and public relations offices, government organizations, and media and entertainment entities.

The IBC exhibition is one of the most significant and influential events in the global media, entertainment, and technology industries.

About DataScouting

DataScouting is a software development and information technology services company specializing in the creation of innovative solutions for media monitoring companies, libraries, archives, and museums. Leveraging machine learning technologies, such as text and video analysis, speech recognition, optical character recognition (OCR), and large language models (LLMs), DataScouting’s platforms automatically enhance the flow of textual and audiovisual content.

DataScouting is a member of FIBEP (World Media Intelligence Association), AMEC (International Association for the Measurement and Evaluation of Communication), and NEM (New European Media).

For more information, please contact Ms. Sofia Karakeva, CCO, at soka@datascouting.com